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  OUR SMALL BUSINESS EXPERT: THE BOTTOM LINE: IT’S FOURTH QUARTER, AND I DON'T MEAN FOOTBALL!

By Iris Cooper
"JustAskIris"

Iris CooperColumbus, OH - Its fourth quarter in the business world and Black Friday is about one month away. Black Friday is the day that signifies whether the store made or lost money for the year or is “in the black”. For retailers, this quarter is “do or die”; if profit is not made by the day after Thanksgiving, the year -end financial report will be red, instead of black. (Maybe that’s why retailers are opening up earlier on Thanksgiving this year!) For other industries, the fourth quarter is a time to reflect on the annual wins and losses, and to speculate about the future based on past data, gut feel, and a huge dose of optimism. This period is the last chance to win the profit game and all adjustments must normally be made by December 31. Of course, the “commissioner” (aka the IRS), will wait until April if the fiscal and calendar year are the same.

There are no bands or cheerleaders celebrating the team at this time; the owner must strategically run all plays with focus on a singular goal: closing the pending sales, assuming all other operational tactics were executed properly. A contentious law suit or uncollectible debt is nice to eliminate at year -end too, with favor to the home team of course. The tension of the fourth quarter is evident in the office, as workers scurry hither and thither to eliminate any possibility of error on reports or orders. All systems must be programmed for profitability.

Football teams may go into overtime when the scores are tied, permitting new opportunities for points. Business goals also have a bit of financial wiggle room; delaying expenditures or holding a slow receivable a bit longer can magnify the net income before tax for this period. These actions, often known as “managing the bottom line”, are customary measures to reduce taxable income. However, certain enterprising business owners may also desire to massage the numbers to please another institution: the bank. Banks like to see positive numbers at year-end, reflecting a company worthy of a sustained or increased lending limit.

The fourth quarter can also be a time of appreciation to employees and other stakeholders that have shown loyalty or support to the firm. Externally, holiday gatherings or customer gifts demonstrate the value of personal relationships. With internal stakeholders, an off-site year-end retreat can reveal new ideas and strategies that were left in the locker room during the previous quarter, and also show the team that their opinion really matters to the owner.

For the owner, there is obviously a win-win outcome when the numbers are in the black and the team is functioning as one mind with many legs, all moving toward the goal. However, if the numbers are in the red, but the team has committed that defeat is not an option for the future, the game is still worthwhile; there is nothing more important and more critical to winning than a team that believes in the leader and that together, all things are possible. 


Columbus, Ohio - In establishing a brand for myself, I came up with the title of Social Mediaologist. I had never seen or heard of the title before, but created it because of my love for social media reading, studying, and research. I have a saying, on my social network pages, “did you just blink?” You may ask, why? Glad you asked! Constant change. People are the finger on the pulse, they are the heartbeat of change within the online communities. Trends in the way people use social media are constantly changing. Every time new tools, applications (apps), websites, services or communities are launched, with it comes new ideas, practices and opportunities for marketing your business.

Today, I’m going to give you, in several blinks, the heads up on Twitter. One of the social media network’s that is constantly changing.

Twitter – None, low and medium

What’s the value of your tweets? Starting Wednesday, Feb 20th, Twitter has announced it will start assigning value ratings to users’ tweets using: none, low and medium. A “high” value option will be rolled out later. Implementing this rating system is to benefit the Twitter developers. It will allow them to better sort through the millions of tweets to find the data that is useful to them. In other words, they would like to cut through the noise, the meaningless tweets. How the tweets will be rated, has not been disclosed. There is speculation, that large companies and people with a high number of followers and retweets, will get the higher value ratings. And those with a smaller following, may end up with “none” or “low” ratings.


It will be interesting to see how many people and small businesses will take the “none” or “low” ratings personally. It may cause a “dominoes effect”. It may drive away Twitter users’, from the social network itself. Those who are potential clients, customers and prospects (none and low ratings Twitter users’) of the “medium and high” value rated larger companies. What do you think? Let’s see how this value rating strategy plays out for the developers. To read more about this, click here.

Vine Effect – The next big thing

Late last year, Twitter, launched the Vine app for the iPhone and iPod Touch. This video sharing app is like Instagram (mobile photo sharing) hooking up with YouTube, and the icing on the cake is being able to share the videos on your blog, your social networks like Twitter, Facebook, Pinterest and the Vine app itself. You can video in six-second clips, which loops along with 140 characters. Users can follow, like and comment on the video clips.

Six ways your business can use Vine?

  1. Introduce or promote your company, products and promotions

  2. Educate your target audience with “How To” Vines then upload it to Twitter, Facebook, Pinterest or Vine app

  3. Go behind the scenes of your business, highlight an employee

  4. Campaign or contest teaser introductions with URL for more information

  5. Pose interesting questions about your products or services

  6. Show some gratitude, thank your customers

Vine is a free app, available on the iPhone and iPad. You can download it from the App Store.

In several blinks of the eye, I have shared Twitter news tip and marketing strategy. What do you think will happen with the Twitter rating system? Vine is a quick easy way to market your business. What do you think of Vine? When you try Vine, share the link with me.

- See more at: http://grapevinecolumbus.com/index.php?id=3383#sthash.tGtftmD3.dpuf


Columbus, Ohio - In establishing a brand for myself, I came up with the title of Social Mediaologist. I had never seen or heard of the title before, but created it because of my love for social media reading, studying, and research. I have a saying, on my social network pages, “did you just blink?” You may ask, why? Glad you asked! Constant change. People are the finger on the pulse, they are the heartbeat of change within the online communities. Trends in the way people use social media are constantly changing. Every time new tools, applications (apps), websites, services or communities are launched, with it comes new ideas, practices and opportunities for marketing your business.

Today, I’m going to give you, in several blinks, the heads up on Twitter. One of the social media network’s that is constantly changing.

Twitter – None, low and medium

What’s the value of your tweets? Starting Wednesday, Feb 20th, Twitter has announced it will start assigning value ratings to users’ tweets using: none, low and medium. A “high” value option will be rolled out later. Implementing this rating system is to benefit the Twitter developers. It will allow them to better sort through the millions of tweets to find the data that is useful to them. In other words, they would like to cut through the noise, the meaningless tweets. How the tweets will be rated, has not been disclosed. There is speculation, that large companies and people with a high number of followers and retweets, will get the higher value ratings. And those with a smaller following, may end up with “none” or “low” ratings.


It will be interesting to see how many people and small businesses will take the “none” or “low” ratings personally. It may cause a “dominoes effect”. It may drive away Twitter users’, from the social network itself. Those who are potential clients, customers and prospects (none and low ratings Twitter users’) of the “medium and high” value rated larger companies. What do you think? Let’s see how this value rating strategy plays out for the developers. To read more about this, click here.

Vine Effect – The next big thing

Late last year, Twitter, launched the Vine app for the iPhone and iPod Touch. This video sharing app is like Instagram (mobile photo sharing) hooking up with YouTube, and the icing on the cake is being able to share the videos on your blog, your social networks like Twitter, Facebook, Pinterest and the Vine app itself. You can video in six-second clips, which loops along with 140 characters. Users can follow, like and comment on the video clips.

Six ways your business can use Vine?

  1. Introduce or promote your company, products and promotions

  2. Educate your target audience with “How To” Vines then upload it to Twitter, Facebook, Pinterest or Vine app

  3. Go behind the scenes of your business, highlight an employee

  4. Campaign or contest teaser introductions with URL for more information

  5. Pose interesting questions about your products or services

  6. Show some gratitude, thank your customers

Vine is a free app, available on the iPhone and iPad. You can download it from the App Store.

In several blinks of the eye, I have shared Twitter news tip and marketing strategy. What do you think will happen with the Twitter rating system? Vine is a quick easy way to market your business. What do you think of Vine? When you try Vine, share the link with me.

- See more at: http://grapevinecolumbus.com/index.php?id=3383#sthash.tGtftmD3.dpuf

To read all of Iris' articles CLICK HERE!

FOR MORE INFORMATION CONTACT:
Iris Cooper (614) 750-1870 iris@justaskiris.com
http://www.justaskiris.com

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Shelly Hunt (614) 328-9991 Shelly@SocialMedia-Success.com
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- See more at: http://grapevinecolumbus.com/index.php?id=3383#sthash.tGtftmD3.dpu ###
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